Customer Opportunity Gap Analysis
The single greatest asset for just about every business is their existing customers yet most invest all of their Business Development and Marketing efforts trying to get new customers, failing to realise the full potential of their existing customer base.
Without customers there is no business
By not looking after your existing customers and failing to identify additional needs and wants, (missed sales opportunities), you leave the door open to competitors… As your accountant, and with access to your financial information, Burgis and Bullock are uniquely placed to help you.
By using the Customer Targeting Model Burgis and Bullock help you identify the Quick Wins in your customer base, i.e. those customers who should be targeted to ‘cross sell’ as well as helping you identify additional revenue generating opportunities.
Through a quick process of analysis and discussion, we can demonstrate where you can boost your sales and leave you with a detailed and prioritised plan to maximise the opportunity in your customer base.
The logical conclusion to conducting an effective Gap Analysis, and the ongoing process of reporting progress against plan would see your key targets being agreed as a result. This then becomes a part of your future forecast for growth, and with Burgis and Bullock help, you would ideally start to track performance against plan each month as you strive to meet or exceed your targets.